The "Fill-the-Seats" Formula means targeting a specific cross section of prospects you want to add to your clientele and then choosing a seminar topic that addresses their unique concerns. As you plan and publicize your Emerald seminar, you'll work hand in hand with an experienced Emerald Mail Direct (EMD) consultant who will help answer the following questions.

Who is your target audience? What do your prospects need? What is the best direct-mail strategy?

Once you've identified your target market, we'll help you choose a seminar that addresses the unique concerns of your audience, whether they are retirees, sophisticated investors, young families, women, or business owners. The direct-mail piece creates interest, the focused seminar helps you establish credibility with sound financial education, and your presentation motivates and disturbs the attendees to take action.

Learn more now on Emerald R.S.V.P. Seminar Reservation Services.